...A slight makeover, since we really didn't even need one - but sometimes when things are going good, it's fun to stop and pamper yourself a bit. We decided to give the puckered lips a rest and opt for a more relaxed bouche. Look for our new logo tee's at Married to the Mob retailers near you, muah!

"The ‘puckered kiss’ that has been the brand’s logo since their start in 04’ is getting a tune-up. Why the change? Leah McSweeney – MTTM’s creator – explains that ‘we’re no longer just t-shirts and hoodies, the line is expanding and growing up, we wanted a new logo to emphasize that change’. The new logo is sleek and more versatile, much like the direction the clothes are taking, while still keeping to its provocative, street style roots. Head of Karmaloop in Boston, Dina Sekoe agrees, stating that “Leah's release of her new logo coincides with Mob's upcoming 5th anniversary; the saucy logo perfectly captures Mob's continuing growth & increasing sophistication, while maintaining it's sexy in-your-face swagger. Love it!" Michael Dupouy of Paris’ L MJC (author of ALL GONE, editions 06-08) spoke on behalf of the brands European and male influence: “Honestly, I like it. It's more mature and it reflects the evolution of the brand to something more classy”. Sometimes your pout needs a fresh coat or new shade of lipstick, and MTTM is only looking to make their lips even more kissable."
Direct Link: http://www.mobliving.com/blog/1503
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